Advertising/marketing/brand creation: What to Look for in a Transcription Service
We at RWS do a lot of work for advertising/marketing firms. If you're interviewing employees or customers to get feedback about how a brand is perceived, you'll be generating a sometimes-overwhelming amount of material, and it can be incredibly helpful to be able to reference a transcript. Or if you're putting together a promotional video with clips from the C-suite, a transcript is necessary. Here's a list of a few things to look for when sourcing for a transcription servi
Why I'm not worried about the future of high-quality transcription services
I get asked about the future viability of transcription companies a lot, "Don't you think that transcription will be done by computers or outsourced to cheaper labor markets in the next few years?" Absolutely I think that certain transcription work will be relegated to that cheaper model. It's already happening. There are many transcription services that rely on huge volumes of work and razor-thin profit margins, charging as low as $40-60 per hour of audio. I'm not critici